brand leveraging

brand leveraging
марк. = brand extension

Англо-русский экономический словарь.

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  • Product lining — is the marketing strategy of offering for sale several related products. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually. A line can comprise related products… …   Wikipedia

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  • Points-of-parity/points-of-difference — Points of difference and points of parity These can be utilised in the positioning (marketing) of a brand for competitive advantage via brand/product.In essence: Points of difference (PODs) – Attributes or benefits consumers strongly associate… …   Wikipedia

  • Xeon — New Intel Xeon Logo used in 2011 Produced From 1998 to present Common manufacturer(s) …   Wikipedia


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